JAUNIEJI KANŲ LIŪTAI x Sengirės fondas
IŠ ŠERDIES Į ŠIRDĮ

Creative concept | Copywriting

Project: This is a creative concept developed for a competition within a limited timeframe. The goal was to engage the audience and find the way how to encourage them to protect the Sengirė forest.

The main idea: to help to raise funds for the long-term care and preservation of the Sengirė forest by monetizing its unique natural sounds — birdsong, rustling leaves, and other elements of biodiversity — as a subtle accompaniment to acoustic songs recorded by Lithuanian artists.

This way, people would receive a piece of Sengirė at home in the form of a vinyl record, while their contribution would help the forest survive for future generations — a true win-win.

The vinyl was designed to look like a tree trunk cross-section, with grooves resembling growth rings. It should symbolize the connection between nature and sound.

Even though the idea was ultimately too ambitious and too expensive to take home a win, it remains one of the most creatively fulfilling projects I’ve had the chance to work on.

The project was developed in collaboration with Gabrielė Balčiūnaitė