While working at the agency, I also got to touch a "different genre" of brand — VIKINGLOTTO. For this one, I mostly write copy, create post ideas and craft video scripts, mixing playful tone and engaging messages.
Copywriting | Creative | Scriptwriting
I always keep an eye on trends and turn them into TikToks or Reels that are both engaging and to the point. However, I also write custom scripts — for promos, reactions, or just to get people to engage.
With static posts, the approach is often very similar to videos — responding to trends and current events while keeping the brand’s voice and tone consistent. The main goal is to make sure each copy is thoughtfully created to steer clear of dull, repetitive messaging. Instead, it uses playful language and clever comparisons to package the core CTA in a fun and engaging way.
