While working at the agency, BENU was one of my clients. A key project I worked on was the “Hello (Healthy) Summer” campaign, promoting summer products and deals that encourage a healthy and active lifestyle all season long.
Copywriting | Creative Concept
The campaign concept was inspired by travel and sparked by the clever use of punctuation in the Lithuanian phrase “Sveika vasara.” That punctuation creates a double meaning — both “healthy summer” and “hello, summer” — adding depth and playfulness to the concept.
The content project involved creating publication flaps and social media posts.
Unlike usual, the publication flaps were created during a real photoshoot, avoiding fake product images and focusing on authentic content.
In social media posts we invited influencers and content creators to showcase their healthy holiday baskets tailored to their style of vacation — whether it’s active breaks, relaxing retreats, sightseeing tours, or exotic getaways.
I contributed not only to the campaign concept but also created several social media posts — each one aligned with the campaign’s tone, focused on lightness and relatability for the audience.
